About Through To Communications
We make your messaging more appealing and your marketing more effective
Through To helps you cut through the noise to craft messages that people (actually) care about.
We help you find the right words, strike the right tone and connect with the right people, all while being easy and (dare we say it) even fun to work with. Clients tell us we bring the perfect blend of creative thinking, proven strategy and the occasional well-timed dad joke. (See, there’s one now!)
The TL;DR Version
Because, let’s be honest: who has time to read a whole webpage nowadays?
We’re a messaging and communications shop that helps businesses of all sizes refine their message and reach their target audience.
We have years of experience doing everything from high-level conceptual work like branding and positioning to in-the-trenches execution of copywriting, campaign-building, content marketing and more.
Founder Dave Bowden is a communications whiz with a deep bench of designers and developers at the ready to help execute on projects big and small.
Have questions? You can get in touch here. We’d love to hear from you.
Meet Dave Bowden
Creative Communications Specialist & Founder of Through To
Through To Communications founder Dave Bowden has built an incredibly rewarding (and occasionally award-winning) career in digital marketing by putting himself in the shoes of his target audience.
As a veteran copywriter, content marketer, and communications strategist, he specializes in understanding his target audience and creating campaigns, content and collateral that compels people to take action:
To buy your product, use your service, visit your website, sign up for your email list, Vote for Pedro, or engage in whatever activity that would most benefit you.
Get to Know DaveClients Served Across Dozens
of Industries
Years as a Communications Specialist
Smiles From Satisfied Customers*
*ballpark, obviously
“An asset to any company”
Howe & Co Luxury Travel Strategy
The Problem ↓
Sometimes it’s hard to see the forest for the trees
When it comes to effective messaging, internal teams are often too close to the organization
Of course internal marketing teams and business leaders want their messaging to be compelling. But they’re often so close to the organization that they can’t look at it objectively:
- They start from what they want to say, not what the audience needs to hear.
- They overvalue detail and undervalue clarity.
- They confuse internal consensus with external desires.
- They underestimate how much they’re competing for attention.
- And they forget that the audience isn’t living inside their brand deck or org chart…
…they’re busy, distracted, and only willing to give you a few seconds (if that) to prove you’re relevant.
At the risk of over-stretching this tree metaphor, when you zoom out, the pattern is clear:
Most messaging failures happen because an organization gets fixated on the texture of a single leaf (i.e. internal priorities, stakeholder approval or minute competitor differences), and forgets that the audience sees the whole forest.
“So, ummm, what should we talk about?”
They’re stylish! They’re hip! They’re with it! Unfortunately, they’re often full of it, too.
The (Other) Problem ↓
Most digital marketing agencies miss the mark
If you want to get through to your target audience, there’s good news and bad news.
The good news is that a seasoned communications expert can help you craft clear, compelling and high-converting messages
The bad news is that most creative agencies aren’t actually communications experts.
Some practice “crank and bank” consulting, quickly cranking out melodious fluff to help pay for their swanky offices and fancy branding.
Others mean well, but can’t solve the “lost in the woods” problem because they’re too eager to please.
They ply you with niceties instead of challenging your assumptions and providing insights that make a real impact.
At Through To, we take a different approach…
The Solution ↓
We cut through the noise to craft clear, compelling marketing material that connects with your audience
Through To founder Dave Bowden is a former copy editor with an expert command of the English language, a medical-grade allergy to ineffective slop, and a razor-sharp focus on the kind of clear, compelling communication that converts.
We challenge assumptions and cut through internal noise to craft audience-focused messages that really resonate.
But we don’t just ply you with pretty words; we make sure our work moves the needle.
We do the leg work to ensure our assumptions are grounded in reality, our tactics are aligned with strategy, and our messages resonate with your target audience.
As an award-winning content marketer, Dave has 15 years of experience crafting effective, audience-first marketing initiatives:
Website sitemapping and wireframing
Copywriting and editing
Blog post writing and editing
Email marketing
Social media marketing
Advertising copy
Video and radio scripts
Brochure pagination, planning, writing and editing
“Ohhhhh! Yep, I get it now. Good call guys.”
“A remarkable writer who makes it look easy”
Our Mission ↓
We help good organizations succeed by making good ideas easy to understand
Because the world can always use more understanding
We believe that the best ideas in the world don’t always win—but the clearest ones usually do.
Our mission is to help good ideas (and good people) succeed by making them easier to understand, easier to believe in, and easier to act on.
Whether we’re refining brand messaging, building a broader audience or crafting copy that actually connects, we infuse everything we do with clarity, quality, and integrity.
Because when your message is clear, it’s easier to understand. And the world can always use more understanding.
Our Values ↓
Clarity
We cut through the noise to make your messaging unmistakable.
Quality
We hold our work to the highest standard. And when we say “high,” we mean somewhere between the CN Tower and Kilimanjaro.
Integrity
We say what we mean, do what we say, and always make our intentions clear.
Understanding
It’s the key to effective communication (not to mention good business). We listen deeply, think critically, and communicate with empathy and intention.
Let’s make your marketing move the needle
We cut through the noise to craft messages that people actually care about. If you’re ready to get through to your audience, we’d love to hear from you.
